December 25th 2014, another jolly Christmas for people in USA, is an ordinary work day for Mr Tang Yanjian from Vortex Mixing Technology (VORTEX MT). He had to finish his commercial invoice for Export Customs Clearance for Mr Harris from US in the morning. He had got two new inquires for ribbon blenders and plough mixers. One is from India and the other is from Russia. To leave a good impression on those clients, Tang usually replies the inquiry within 24 hours. This is his third year in VORTEX MT, starting up as a salesman after graduation from Shanghai International Studies University. Now he is promoted as sales manager after two years of dedicated and excellent working performance.
“We have been receiving more and more inquires for Mixers and ribbon blender this year. With the advanced technology and experienced engineers, we have got more recommendations from our clients. Stable performance and great after-service are really important to all the factories. We have been working on those since the very beginning.”, Said Chen Kaifeng, Sales Director of VORTEX MT. It is not just the sophisticated technology attracting the oversea clients. Competitive price is more of the appealing attraction for Mr Cary Draper, an American client who worked with VORTEX MT since the very beginning of his factory foundation. Cary started his own plant after working in the beverage industry for over a decade. When the healthy style has been highlighted more than ever, Cary seized this great chance to become the supplier for a number of retails stores who did not want to build their own factories.
To start up, Cary needs a few V-Blenders to set up his product line. After inquiry to a few famous companies like Ross Mixer, Cary found it hard to accept the price they offered as it is far beyond his budget. Cary did not let this barrier get in his way of having his very own factory. He turned his eyes to China where is well known for good quality items with cheap price. After consulting with a number of mixer companies, VORTEX MT stood out with professional price offer and tailor-made design. The price is only 1/5 of Ross’ offer which helps Cary get his business started in a short of time. Even though there are even cheaper offers from other factories, Cary locked on VORTEX MT shortly after a thorough consultation. After 3 years of solid performance, Cary now needs to take his business to the next level by setting up more product lines. What is more, working efficiency improvement is very crucial for Cary to remain to be the front runner.
The opportunity for Cary is enormous as the market exploded and the demand is high for big factories like his who can deliver their promise in time. But the challenges are formidable. Fast growth in production must be managed carefully to avoid lapses in quality. According to Cary, the secret to smooth growth is twofold, while so many other supplement providers became more specialized to gain efficiency, Cary steered the opposite course to provide what he believes his clients really need in a tough economy. “Our clients are all running hard and lean to get through a deep recession. They need a reliable partner to stand by them to offer wide service whenever they need. One stop shop has been more important than ever, especially now.”
VORTEX MT helps Cary solve this issue by change the mixers for the new product line. It requires faster blending and faster changeover to make greater productions. That means we have to gain more control over the process, especially over the discharge process. Furthermore, ribbon mixers give a more efficient use of plant space. What is better, ribbon mixers reduce the risk of injury in the plant as well. “Safety has always been number one priority for our plant.”, Said Jacob, head of product management. “We started our factories with several V-blenders. They are great for many applications. But is our operation, it has presented several limitations that are holding us back. So that is where we started to ask VORTEX MT to design this new product line.
In US, it will cost quite a fortune for us to find a company to redesign the whole product line. With the past successful partner relationship, we have 100% faith that VORTEX MT can help us achieve this goal with a quite reasonable price. Competition has been fiercer than ever in this tough economy. We really gained our competitive advantage by purchasing those big equipment in China.
Cary had his doubt in VORTEX MT at the very beginning, just like everyone else. How could VORTEX MT make a ribbon mixer at the 1/5 price of Ross and still give a great performance in the upcoming years? However, Cary had no choice at that time. He took a risk and now it has paid off. The first few mixers are still working fine. New product lines are ready to be put into use in a few weeks.
“I couldn’t have my own business if I did not took the risk to place the mixer order in China. “, said Cary and a lot of other clients we have had in the past 30 years. VORTEX MT has come a long way since its humble start in 1980s. From a one man operation workshop, VORTEX MT established its very first plant in Shanghai in 1985. By the time of 1995, its sales volume of Power Mixer has got into the Top 3 in China. Second plant was built in 1998 in Shanghai to handle more orders. VORTEX MT officially took its debut in global market in 2001. In 2003, we get our first OEM client for an international mixer brand. Nowadays, with clients from more than over 80 countries, VORTEX MT has deep rooted in the mixer industries and remained to be the front runner.
What we have is the great knowledge of various mixers and we put them into helping clients choose the most suitable blenders. Smart equipment selection involves more than just process steps and a target blend. We have more than 30 years of working experience of mixer technology backing our clients up. With the past experience, VORTEX MT next stops to seek for endless innovation. With the cooperation with oversea mixer partners, VORTEX MT keeps its pace with the latest mixing technology in time. Last but not least, we understand how hard a startup company could be. A care of warm heart sometimes is way more important than just technology. VORTEX MT cares about clients by providing professional mixing solutions with guaranteed quality and performance.
Cary is just one of the thousands of clients who succeeded by choosing VORTEX MT. You could be just like him by making the same choice. VORTEX MT understands your mixing process more than you do. Leave it to the pros at VORTEX MT and let us start our successful journey from VORTEX MT.